Trainer Certification – 12 Principles of Highly Successful Leaders

Original price was: $2,495.00.Current price is: $1,995.00.

The 12 Principles of Highly Successful Leaders Certification is for certified trainers and managers that would like to personally teach the 12 Principles content and adapt it to their organization. This is a cost-effective approach to delivering real results. Your registration for the 12 Principles Certification is all inclusive, giving you access to all 12 Principles training solutions & resources: the on-demand course, live virtual events, a 1:1 master trainer review, and all 12 Principles trainer resources. See the course description below to see the process for getting certified as a 12 Principles Trainer.


This comprehensive course distills 40 years of research into the 12 common denominators found in all successful leaders:

Be True to Character
Lead with a Vision
Manage with a Plan
Prioritize Your Time
Live the Golden Rule
Build & Maintain Trust
Be an Effective Communicator
Innovate through Imagination
Be Accountable
Apply the Power of Knowledge
Live in Peace & Balance
Never Give Up

This is one of the top-ranked leadership training programs in the world. The real value of the course is the “how to” application of these 12 principles. As a trainer you will gain mastery of the 12 principles. You will also master the training expertise to transfer these skills to others.

The 12 Principles of Highly Successful Leaders Certification is a three step process:

Step 1: Complete a self-paced on-demand course or attend a live virtual workshop (or both)
Step 2: Complete the train-the-trainer self-paced, on-demand certification course
Step 3: Complete a 1:1 trainer certification review with a Master Trainer

The on-demand course is seven to nine hours and can be completed at your pace. You can also attend a live virtual 12 Principles Live Workshop (8 75-minute sessions over 8 weeks) in place of or in addition to the on-demand course. This is a great opportunity to observe and learn from other presenters. Once you’ve completed an on-demand course or participated in a live virtual workshop, you will be given access to the on-demand certification course. This is a three to four hour self-paced course. You will conclude your certification with a unique opportunity to meet 1:1 with a master trainer for one hour. You will receive a certificate of completion after meeting with your master trainer. Upon completion you’ll also be given access to the “Trainer Success Center” and have ongoing support from the BYB team. You will be set up to succeed and see real results.

Time to completion:
On-Demand 12 Principles Course: ~7-9 hours
On-Demand Certification Course: ~3-4 hours
1:1 Review with Master Review: 1 hour
Total Time: 11 – 15 hours (depending on your pace)

And, of course, if you have any questions along the way, we’re here to help.

Here’s what is included with your certification:
  • Access to the Becoming Your Best 12 Principles participant guide, templates, and the trainer guide
  • The bestselling book Becoming Your Best: 12 Principles of Highly Successful Leaders & the Becoming Your Best Planner
  • Access to the self-paced 12 Principles On-Demand Course
  • Access to any Live Virtual 12 Principles 8-Session Course of your choosing
  • Access to the self-paced Certification Course for the 12 Principles
  • 1:1 one-hour certification review with a Master Trainer
  • Ongoing live support from the BYB trainer success team
  • Access to Quarterly Certified Trainer Conferences (Q&A, updates, live mentoring)
  • Access to the Trainer Success Center with a complete library of resources, videos, powerpoints, and instructional content for effective training
“My team just had our 7th consecutive ‘Best Month Ever’ in sales. And, I feel that I am truly at the best I’ve ever been in my life. I’ve lost 10 more pounds (at my ideal weight now!), and I have more energy than my teenagers. My life and my sales team are completely transformed. I’m so grateful for Do What Matters Most.” Tara Dupuis, Regional Director, A Place for Mom
The On-Demand & Live Virtual courses will take you through the following eight sessions:
  • Session 1 – Introduction, Be True to Character, Lead With a Vision
  • Session 2 – Manage With a Plan
  • Session 3 – Do What Matters Most & Pre-week Planning
  • Session 4 – Live the Golden Rule in Business & Life, Build & Maintain Trust
  • Session 5 – Effective Communication
  • Session 6 – Innovate Through Imagination, Be Accountable
  • Session 7 – Apply the Power of Knowledge, Live in Peace & Balance
  • Session 8 – Never Give Up, Principle a week, What Now
The Certification Course reviews this same content, but from the perspective of a trainer and instructor. This course includes tips on the following:
  • Tips and Keys to Successful Teaching
  • Storytelling
  • Questions to ask
  • Answering questions
  • Creating participant engagement
  • Use of the participant guide, questionnaires, powerpoint slides, videos, etc. 
  • Evaluating the effectiveness of the content for the participants
  • Customizing the training for your organization
  • How to follow up and help participants implement the content
The 1:1 certification review is your opportunity to ask questions, practice teaching back the content, customize the training for yourself and your organization, and set yourself up to be successful and the hero of the organization. Your master trainer will also walk you through the “Trainer Success Center” so that you can be familiar with all of the resources available to you and how to use them. Regardless of experience or ability—you will find that this course sets you up for success with your people. In short, this course is designed to make you—the trainer and facilitator—the start and hero of the show. And, of course, if you have any questions along the way, we’re here to help.
  • Modality – Online, on-demand (anytime, anywhere), e-learning, with live virtual options
  • Course Content – 11 to 15 hours of e-learning lessons/modules
  • Duration – 11 to 15 hours
  • Delivery options – Compatible with any electronic device, self-paced
  • Included Participant Materials – Books, Planner, Online participant toolkit with model card, online workbook, trainer guide, and access to the “Trainer Success Center”
As the go-to trainer in your organization you will be key to helping your current and future leaders overcome the below challenges and become experts in the below areas: Challenges Solved: 
  • Missed deadlines & targets
  • Poor communication
  • Mistrust
  • Conflict
  • Unaligned teams and leaders
  • Disconnected leaders and teams
  • Leader burnout
  • Unrealized leadership potential
  • Ineffective leadership / Mismanagement
  • And more…
Skills and Areas of Improvement:
  • Leadership & motivation
  • Aligning teams and people
  • Problem-solving
  • Planning
  • Innovation
  • Execution
  • Teamwork
  • Engagement
  • Improved relationships at work and at home
  • Work-life balance and positive overall well-being
  • Accountability
Online Participation Benefits:
  • No travel expenses
  • No time away from family, community, & work
You will guide your leaders to develop a mastery of the 12 highest performance skills found in all truly great leaders. You will guide them to inspire and motivate others, align teams, effectively plan, resolve conflict, build relationships of trust, effectively communicate, solve problems, seize opportunities, create work-life balance, and improve performance and productivity across the board. Organizations, teams, & individuals report that these skills have directly contributed to creating a high-performance culture.
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