12 Principles Live Virtual – September Series


September 26th – November 14th for 8 Weeks @10am MT
Presenter: Rob Shallenberger

The 12 Principles Course is your go-to training to develop high-performing leaders at every level of your organization. This award-winning course distills 40 years of research into what is consistently called “the best leadership training I have ever attended.” The instructor leads you through the 12 Principles of Highly Successful Leaders over eight 90-minute sessions. The time between sessions allows you to apply what you learn, be accountable, and see results. With the live group you can ask questions, engage with other participants, and practice the skills you learn. These leadership skills and tools directly contribute to a high-performance culture.

The presenter for this event is CEO Rob Shallenberger. For more information, see his bio below.


The award-winning 12 Principles Live In-Person takes participants deep into the 12 Principles of Highly Successful Leaders–how to live them, how to practice them, and how to influence others to live by the same principles. The real value of the course is the “how to” application of these 12 principles:

  • Be True to Character
  • Lead with a Vision
  • Manage with a Plan
  • Prioritize Your Time
  • Live the Golden Rule
  • Build & Maintain Trust
  • Be an Effective Communicator
  • Innovate through Imagination
  • Be Accountable
  • Apply the Power of Knowledge
  • Live in Peace & Balance
  • Never Give Up

Below are the skills and benefits that individuals and organizations have taken away from this course:

Online Participation Benefits:

  • No travel expenses
  • No time away from family, community, & work
  • Interact with instructors
  • Participate in group discussion & activities

Challenges Solved: 

  • Unrealized leadership potential
  • Ineffective leadership / Mismanagement
  • Poor communication
  • Mistrust
  • Behavior change
  • Organizational change
  • Leader burnout
  • And more…

Skills and Areas of Improvement:

  • Problem-solving
  • Planning
  • Innovation
  • Execution
  • Teamwork
  • Engagement
  • Accountability
  • Leadership
  • 8 sessions, each 90 minutes and filled with fresh new processes and tools
  • Live access to instructors, peer engagement, & instant feedback
  • Participant Guide with over 120 pages of content and activities.
  • The Do What Matters Most Planner & Organizer
  • The 52-Week Success Rhythm (One-year Service to Lift & Inspire Greatness) 
  • Your copy of the International Bestselling Book Becoming Your Best: 12 Principles of Highly Successful Leaders
  • Your copy of the International Bestselling Book Start With the Vision: 6 Steps to Effectively Plan, Create Solutions, and Take Action
  • The Full Access Pass (digital access to all BYB online courses including Do What Matters Most, Start With the Vision, The Ultimate Sales Guide, On-Demand Breakthrough Leadership Course, et al)
  • Session 1 – Introduction, Be True to Character, & Lead With a Vision
  • Session 2 – Manage With a Plan
  • Session 3 – Do What Matters Most & Pre-week Planning
  • Session 4 – Live the Golden Rule in Business & Life, Build & Maintain Trust
  • Session 5 – Effectively Communicate, Innovate through Imagination
  • session 6 – Establish Accountability, Apply The Power of Knowledge
  • Session 7 – Use the Six-Step Process to Align Teams & Solve Problems
  • Session 8 – Live in Peace & Balance, Never Give Up


  1. “The time between each session helped the content sink in and allowed me to gain real world experience with the tools and processes I learned without feeling overwhelmed!”
  2. “Participating virtually helped me stay focused and cut out travel expenses!”
  3. “There isn’t a concept on the market that gets results this impactful with a structure so simple.”
  • Modality – Online, instructor-led, peer engagement learning
  • Course Content – 8 sessions over 8 weeks
  • Duration – 90 minutes (each of the 8 weekly session is ~90 minutes)
  • Delivery options – Compatible with any electronic device
  • Included Participant Materials – A copy of the International Bestseller Becoming Your Best: 12 Principles of Highly Successful Leaders, Do What Matters Most Planner, online participant workbook & guide, full access pass (digital access all BYB online courses including Start With the Vision, The Ultimate Sales Guide, On-Demand BLC, et al), and completion certificate

12 Principles Live Virtual – September 26th, 10am – 11:30am MT

  • September 26th, 10am – 1130am MT
  • October 3rd, 10am – 1130am MT
  • October 10th, 10am – 1130am MT
  • October 17th, 10am – 1130am MT
  • October 24th, 10am – 1130am MT
  • October 31st, 10am – 1130am MT
  • November 7th, 10am – 1130am MT
  • November 14th, 10am – 1130am MT
"We’ve been working with and using the Becoming Your Best system for two years now, and the results have been amazing. The BYB program, with its powerful emphasis on skill set and mindset, was exactly what we were looking for. Our advisers are motivated, excited, engaged, and performance is up! BYB is not just a good idea, it’s a system for all aspects of your life that is driving positive results for A Place for Mom, our employees, and our customers." Sean D. Kell, CEO, A Place for Mom, Inc.
Robert Shallenberger


Rob is one of the world’s leading authorities on planning and productivity. He’s trained and spoken for hundreds of organizations around the world.

After spending two years of service in Bolivia, he attended Utah State University where he graduated in 2000. He went on to earn an MBA from Colorado State University.

He served as an F-16 Pilot in the United States Air Force for 11 years. He was also an Advance Agent for Air Force One and traveled the world working with foreign embassies and the Secret Service. Following the Air Force, he went into the world of management consulting.

He’s now the CEO of Becoming Your Best Global Leadership and is the author of five different books focused on leadership, planning, and high-performance.

He’s been married for 22 years and has four beautiful children.

    Your cart is emptyReturn to Shop
      Apply Coupon